Local Jobs
Every product built in-country creates work for African artisans, technicians, farmers, and producers.
Partnership-Driven Infrastructure
Water & Food,
Built Locally.
For Profit. For Good.
PureTrust Global delivers resilient water filtration and food security infrastructure through a for-profit partnership model, bringing together investors, NGOs, governments, charities, and manufacturing partners to build locally, serve broadly, and sustain measurable impact across Africa.
The Problem
Two crises. One infrastructure gap.
2.1 billion
people worldwide still lack access to safely managed drinking water — roughly 1 in 4 people on Earth.
Source: WHO & UNICEF
Source: WHO & UNICEF
733 million
people faced hunger in 2023, with Sub-Saharan Africa among the most severely affected regions on Earth.
Source: FAO
Source: FAO
Across rural Africa, millions of families lack reliable access to both safe water and nutritious food. Imported solutions — whether filtration systems or food products — are expensive, hard to maintain, and difficult to scale. When supply lines fail, communities are left exposed.
The answer cannot only come from outside. It must be built — and sustained — close to the people who depend on it.
Our Solution
Built in Africa, for Africa.
PureTrust Global addresses both crises through the same model: local manufacturing, practical technology, and procurement-ready products that communities can source, use, and sustain.
Water
Water Infrastructure
Filtration systems built, maintained, and replaced using local materials and skills — designed for households, schools, clinics, and community deployment.
- Ceramic pot filters
- Biosand filters
- Bucket gravity filters
- Sand & charcoal pre-filters
- Future nano-enhanced systems
Food
Food Security
Locally produced, shelf-stable nutrition products made from African-grown ingredients — designed for families, institutions, and humanitarian procurement.
- Cashew wellness & recovery pastes
- Baobab, okpa flour & date-based formulas
- Peanut-free, dairy-free, shelf-stable
- Household, institutional & emergency formats
- Expanding product range in development
Why Local Matters
Strong communities build their own solutions.
Local Materials & Ingredients
Clay, sand, charcoal, cashew, baobab, and okpa are sourced from nearby suppliers — not shipped from overseas.
Simpler Supply Chains
Locally understood designs and ingredients can be produced, repaired, and restocked without relying on overseas factories.
Lower Cost Per Household
Manufacturing close to communities cuts freight, customs, and middleman costs across both water and food products.
NGO-Ready Deployment
Standardized products and clear specifications make it easy for partners to procure and deploy at scale.
Long-Term Resilience
Local supply chains survive funding cycles, shipping delays, and emergencies — for water and food alike.
Cost Per Household
How we drive the cost per household down.
Across both water and food infrastructure, lowering “cost per household” could come from:
- Local clay sourcing
- Local labor
- Local bucket manufacturing
- Reduced shipping & import costs
- Simplified designs
- Refillable charcoal systems
- Long-life ceramic elements
Filter Models
Proven designs. Practical results.
Ceramic Pot Filter
Made from clay, rice husks or sawdust, kiln firing, and silver treatment. A trusted, gravity-fed solution for households.
Biosand Filter
Made from cement, sand, gravel, and simple piping. Long-lasting, low-maintenance, and field-proven over decades.
Bucket Gravity Filter
Uses locally sourced buckets and housings with locally produced ceramic or carbon filter elements. Affordable, portable, and easy to use.
Charcoal & Sand Filter
A low-cost pre-filter option using biochar, sand, and gravel. Ideal for clearing turbid water before final filtration.
How It Works
Simple science. Reliable results.
Water slowly passes through porous ceramic candle filters. The ceramic helps reduce sediment and bacteria, while silver impregnation helps inhibit bacterial growth on the filter surface.
Humanitarian Advantage
Refillable locally. No proprietary cartridges.
Instead of importing proprietary cartridges, communities can refill locally using bulk carbon. That is a major sustainability advantage over many commercial systems — keeping costs down, supply chains short, and filters working long after the original delivery.
Where We Start
Nigeria & West Africa first.
Our first target markets are Nigeria and West Africa. The region offers strong potential for local water filter manufacturing and food production — with access to quality clay, sand, gravel, charcoal, cashew, baobab, and skilled artisans and farmers. Nigeria and surrounding West African nations also have established NGO networks, schools, churches, and clinics that can serve as distribution partners from day one.
Nigeria
West Africa
Expanding across Sub-Saharan Africa
Business Model
Partnership sustains the mission.
PureTrust Global is a commercial company built for procurement. We start with water filters and infrastructure — the foundation of community health — and grow into the broader products NGOs, governments, schools, clinics, churches, and retail customers rely on. Revenue from commercial partnerships keeps manufacturing running, jobs paid, and quality high.
Humanitarian partnerships, including with organizations such as Bending the Bow, extend access to the poorest communities through subsidized or donated distribution. Together, the model is self-sustaining and scalable — because every partnership strengthens the next.
Core Investment Thesis
Built for resilience. Built for scale.
PureTrust Global builds resilient procurement and infrastructure systems for underserved markets using local manufacturing, practical technologies, and sustainable commercial models.
Why Us
Built on field experience.
PureTrust Global is led by Kevin George, who has years of humanitarian experience in Africa and has helped lead impact-driven projects in places such as Southern Africa and Mongolia. The company combines business discipline, humanitarian commitment, and local manufacturing into one focused mission: water and food infrastructure that lasts.
Family of Brands
Water. Food. Purpose.
PureTrust Global is building a family of brands rooted in African-grown ingredients, local manufacturing, and global impact.
Water
Active
Ayoday Water
Locally manufactured ceramic and gravity water filters — built in Nigeria and West Africa from locally sourced materials. Designed for household and institutional deployment.
Learn more ↓
Food
In Development
Ayoday Food
Premium Foods with Purpose
Ayoday Food develops premium wellness and recovery-support products powered by African-grown ingredients — cashew butter, okpa flour, baobab, dates, and coconut creamer. Shelf-stable, peanut-free, and dairy-free.
Flagship product
Restore — Cashew Wellness & Recovery Paste
A ready-to-eat paste designed for families, active adults, travelers, and institutional buyers. Built for global consumer markets and humanitarian procurement alike.
Visit Ayoday Food →Partner With Us
Every partnership builds the infrastructure.
PureTrust Global is built on the belief that resilient infrastructure requires resilient partnerships. We are actively seeking partners across five categories — each playing a distinct and essential role.
Impact Investors
Capital that builds real infrastructure. Fund local manufacturing capacity and earn returns tied to growing procurement demand across West Africa and beyond.
Talk to us about investment →NGOs & Humanitarian Organizations
Procurement-ready water and nutrition solutions backed by local supply chains. No complex imports, no proprietary parts — reliable, field-deployable, and built for scale.
Explore procurement options →Government & Institutional Buyers
Locally manufactured products designed for national programs, tenders, and institutional procurement at scale. Predictable supply, competitive pricing, and verifiable local production.
Discuss institutional supply →Charities & Faith-Based Networks
Channel resources through a trusted infrastructure partner built for community-level deployment. We handle supply and logistics; your networks provide the relationships and last-mile reach.
Explore distribution partnerships →Manufacturing Partners
Co-invest in local production capacity across Nigeria, West Africa, and beyond. Help build the factories, kilns, and supply networks that make this model work at scale.
Discuss manufacturing collaboration →Contact
Get in touch.
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